Westward Independent

CBC’s Titanic tale, the sinking ship

by Joseph Enslow
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A Satirical Saga

Today, we’re diving into the world of the CBC—Canada’s own broadcasting behemoth that seems to be on a mission to redefine the term “sinking ship.”

Under the “stellar” stewardship of Catherine Tait since 2018, the CBC has embarked on a remarkable journey. Picture this: viewership halved, ad revenue nosediving by 31% from 2022 to 2023, and a payroll bloated with staffers earning more than most of us can dream of, all doubled in number. And for the pièce de résistance? Over 100 correction notices issued in just two years. If this were a TV series, we’d be binging it for the sheer calamity.

Rachael Thomas, in a display of accountability we can only stand and applaud, calls out this spectacular mismanagement. She queries Tait on the merits of her bonus amidst this debacle. Tait’s response? She’s essentially rearranging deck chairs on the CBC’s version of the Titanic, claiming industry trends as her iceberg.

“But wait,” Tait counters, “the digital world is our salvation!” She points to Gem, CBC’s streaming service, as the beacon of hope. Ah, if only digital viewership could patch the holes in the hull of their broadcasting ship.

Let’s cut through the spin. The issue isn’t just about shifting consumer habits; it’s about a disconnect between the CBC’s ivory tower and the real world. While Tait secures her performance pay, Canadians are left wondering if they’re getting their money’s worth from their national broadcaster. It seems accountability and fiscal prudence are genres the CBC is yet to explore.

So, here’s the kicker: As taxpayers and the real stakeholders of the CBC, it’s high time our voices are heard. Maybe, just maybe, it’s time to change the channel on the CBC’s current narrative and demand a broadcaster that truly serves its audience, not just its executives’ bonus metrics.

As we continue to watch this saga unfold, let’s remember that in the real world, performance bonuses are earned by actual performance, not by mastering the art of deflection. But hey, who am I but your humble correspondent, tuning in to the CBC’s broadcast of its self-scripted drama?

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